Successful recruitment starts here

We are a boutique, niche, independently owned consultancy proudly specialising in the provision of Senior PAs, EAs and Business Assistants across all industries. PA Recruitment and EA Recruitment are our core business we are not a generalised office support agency. Based in the heart of London we successfully recruit across London, UK and Worldwide. Our dedicated team each have years of experience and are truly consultative on all levels.

Our dedicated team brings years of experience and works in a highly consultative way at every stage of the process. We operate a non-commission-based reward model, with our consultants incentivised purely on client satisfaction. This approach consistently delivers better outcomes for our clients and is reflected in the feedback we receive. To date, we have filled 100% of all vacancies entrusted to us on an exclusive basis, and most of our repeat business continues to be awarded exclusively. We invite you to read our client testimonials to learn more.

We take pride in appointing a mature, experienced consultant to support you throughout the process. By taking the time to fully understand your brief in its entirety, we present only the very best PAs on your shortlist. All candidates are interviewed comprehensively and met face to face, ensuring a strong alignment of skills, experience and expectations. We do not do things by half; if you are not satisfied, neither are we. We recruit for full-time, part-time and contract roles and are equally happy to provide high-quality temporary cover whenever required.

 

Our Process for Personal Assistant & Executive Assistant Recruitment

In addition to offering a vast and diverse range of candidates for EA and PA jobs as well as temporary/permanent Office Support roles, we also maintain a very active database of high-level, specialist candidates to help you fill specific positions which can often be very challenging to fill. If you want to hire a Personal Assistant, our simple process ensures you get the right skills and talent for a specific role:

1. Discuss your requirements

Share your brief via phone or send us an email. We will schedule a call or meeting to fully understand the intricacies of the role, the hard and soft skills and the nuances of the role to ensure we understand your requirements for your EA or PA.

2. The search begins

With brief in hand, our team starts sourcing, interviewing, and screening the best talent to help fulfil the desired role.

3. Shortlist

We will share a carefully curated shortlist of candidates and only the best ones that meet your needs.

4. You make the selection

Once a candidate satisfies our requirements and fully complies with your criteria, we begin the onboarding process, thereafter, forwarding them to you.

Purely PA is the Executive Assistant Recruitment Agency to work with to help you fulfil your unique requirements.

 

Types of Executive Assistants and Personal Assistants

There are differences between the roles, and this gives an overview of what to expect from each type:

  • Personal PAs provide one-to-one support to individuals, often blending business and personal responsibilities with discretion and trust.
  • Chiefs of Staff operate at a very strategic level, driving alignment and execution across leadership teams.
  • Executive Assistants provide high-level support to senior leaders, managing priorities, communication, and complex projects. They are usually more strategic. The Executive Assistant will normally have access to and have responsibility for triaging the email inbox.
  • Personal Assistants deliver professional administrative support within the workplace, keeping teams and executives organised and on track. They can organise travel and diaries.

Purely PA are EA and PA Recruitment Specialists, and we can guide you through the differences of each type and which is best suited to your needs.

 

Who recruits for PAs and EAs

There are many types of EA and PA positions for many types of client.

Entrepreneurs and founders who need both business and lifestyle support.

High-Net-Worth Individuals (HNWIs) and Ultra-HNW families managing multiple homes, properties, and travel.

Celebrities, dignitaries and members of Royal households where confidentiality and discretion are paramount.

Affluent professionals and families who increasingly outsource personal organisation and admin.

Corporate, scale-up or start-up businesses for one or more C-suite or Directors. 

 

Hire an Executive Assistant: What to Expect

When you hire an Executive Assistant or Personal Assistant, you’re not just filling an administrative role, you’re adding a key partner to your business. A great EA or PA becomes an extension of you, anticipating needs, managing priorities, and creating the space for you to focus on what matters most.

At Purely PA, we help clients find support professionals who combine professionalism with personality. The right match brings calm to chaos, keeps communication flowing, and ensures every detail is handled with care. Whether you need someone to manage a busy board schedule or keep day-to-day operations running smoothly, we’ll find the individual who fits seamlessly with your style and ambitions.

 

Testimonials from Our Clients

I cannot recommend Purely PA enough. As the famous Jerry Maguire quote states, “you got me at hello”! From the initial phone enquiry to the final after-sales call, this was the most delightful recruitment experience I have ever had. Appointing a new member of staff is a stressful exercise for anyone, but Purely PA led me through the process with ease, calm, clear direction, and great attention to detail and follow-through. Their network is extensive, and they are resourceful, insightful, and genuinely take the time to understand your business and the role. Acting as true matchmakers, they bring client and candidate together in a seamless and considered way. They found us the perfect executive assistant, and I wouldn’t hesitate to recommend their services to anyone.

Managing Director, Temple Spa

I would like to say a very big thank you for the wonderful assistance and for finding me an amazing assistant. You went above and beyond, working after hours and at weekends, and being reachable at all times. This level of commitment is something I greatly appreciate and is rare to find. It has been an absolute pleasure to work with you, and I look forward to working together again in the future. I will also pass on your details to others looking to fill roles within their organisations.

UHNW Individual, Private PA

Quite simply the best experience we have had when recruiting a PA. The team were ultra-helpful, knowledgeable, and made the task at hand very easy. We now know where to come for all our PA hires and will continue to recommend Purely PA. We now have the dream PA that many agencies failed to find for us.

Entrepreneur, Tech Scale-Up

Recruiting the right PA is never easy; however, Purely PA have made this process consistently straightforward and effective. Their senior consultants have a strong understanding of company culture and are quick to identify the right fit. The detailed candidate information provided is practical and helpful, and they go above and beyond to ensure the process runs smoothly. I would recommend Purely PA to anyone looking to appoint one of the most critical roles in their business and get it right.

Head of Talent Management, Cable & Wireless

Purely PA have proven to be our first-choice agency time and time again. They listen carefully to our brief, which means our time spent recruiting is minimal. Our hires have consistently been of a high standard, and longevity has been excellent. If you want a team that understands your business and genuinely cares, I highly recommend contacting Purely PA.

Head of Scientific Services, Merck

 

Frequently Asked Questions about EA/PA Recruitment

What is the difference between a Personal Assistant (PA) and an Executive Assistant (EA)?

While the job titles PA and EA are often used interchangeably, there are some typical differences. A Personal Assistant may support a business owner, leader or household across both business and personal tasks, perhaps including errands, travel bookings and diary management. An Executive Assistant typically supports a senior executive and often takes on higher-level responsibilities such as meeting coordination, stakeholder liaison, project oversight and acting as gatekeeper. At Love Success we match both types depending on your requirement.

How do I know if I need a PA or an EA?

Ask yourself: Do you need someone to support day-to-day tasks and ease administrative burden (PA)? Or do you need someone who will act as your right-hand for business strategy, stakeholder management and high-level support (EA)? We can help you clarify your requirement, define job spec and find the right match.

Do you recruit permanent, contract and temporary PA/EA staff?

Yes. We offer flexible recruitment for permanent roles (full-time or part-time), fixed-term contracts and temporary/cover assignments. Whether you need someone long-term or on short notice (even from a few days/weeks), or hybrid we can help.

What kind of sectors or clients do you support for PA/EA recruitment?

We recruit PAs and EAs across sectors including professional services, financial services, tech scale-ups, private households, founder-led businesses and not-for-profit. Whether you’re a business leader, high-net-worth individual or household employer, we can tailor our service to your needs.

What makes a great EA/PA?

An outstanding EA/PA today is digitally savvy, able to manage hybrid working, confident with stakeholder communication, proactive, flexible and business-minded. They anticipate needs, manage multiple priorities and act as a trusted partner to their executive or leader.

How long does it take to hire a PA/EA through Love Success?

It depends on your brief, seniority and availability. For many assignments we can present shortlisted candidates within a few days. For permanent roles or highly specialised EAs, it may take longer to ensure quality and fit. We'll establish timelines at the outset and work to meet your recruitment goals.

How much should I budget for hiring an Executive Assistant or Personal Assistant?

Salary depends on location (London vs UK), seniority, specialism (household PA vs corporate EA) and scope of the role. We'll provide market-benchmarked guidance and work with you to define the right package to attract the calibre you need.

Can you help with defining the job description and candidate specification?

Yes. We offer consultancy as part of our service: we'll work with you to understand your needs, job scope, key competencies and organisational fit. We'll draft or review the job description and help you refine your candidate criteria.

What is the vetting process for candidates?

Our PA/EA candidates are thoroughly screened with in-depth interviews, reference checks for temp hires, employment history verification and suitability for your specific role (business or household). We ensure the highest trust, confidentiality and professionalism.

What happens if the candidate doesn't work out?

We provide a guarantee period (please check our terms) and we'll work with you to replace the candidate if needed. We stay engaged post-placement to ensure the fit and success of the assignment.